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    Auburn University

The Auburn Creed

George Petrie (1943)

"I believe that this is a practical world and that I can count only on what I earn. Therefore, I believe in work, hard work. I believe in education, which gives me the knowledge to work wisely and trains my mind and my hands to work skillfully. I believe in honesty and truthfulness, without which I cannot win the respect and confidence of my fellow men. I believe in a sound mind, in a sound body and a spirit that is not afraid, and in clean sports that develop these qualities. I believe in obedience to law because it protects the rights of all. I believe in the human touch, which cultivates sympathy with my fellow men and mutual helpfulness and brings happiness for all. I believe in my Country, because it is a land of freedom and because it is my own home, and that I can best serve that country by "doing justly, loving mercy, and walking humbly with my God." And because Auburn men and women believe in these things, I believe in Auburn and love it."


This upcoming May I will graduate with a Bachelor of Arts in Public Relations Communications with a Marketing Minor from Auburn University while maintaining a 4.0 GPA. My four years at Auburn have provided me with the necessary tools and knowledge to prepare me for a career in public relations, marketing and communications. Auburn University has offered me the opportunity to take a multitude of different classes to further my knowledge of public relations. Here you can learn about some of the classes I have been so lucky to take.

Case Studies

This course provides public relations students with an understanding of both effective and ineffective methods of PR through studying actual cases from the field itself.

Writing for Public Relations

This course emphasizes communication tactics, specifically how to plan, write and produce public relations tools in both print and electronic media.

Style and Design

This is a capstone course within the public relations curriculum that applies style and design to public relations messages through the use of various content management systems and creative software.

Survey Research

This course works on identifying, characterizing and evaluating stakeholder groups and alternative channels of communication. Students learn about formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.

Newswriting

This class serves as an introduction to newswriting techniques, with an emphasis on learning news values, recognizing parts of a story and writing stories that meet standards of accuracy, grammar, style, spelling, law and ethics.

Magazine and Feature Writing

This course teaches students how to pitch and write colorful, human-interest non-fiction pieces that illustrate drama and impact.

Services Marketing

This class examines marketing in service industries and the implementation of service marketing techniques.

Consumer Behavior

This class analyzes marketing principles as they relate to consumer behavior. By understanding why consumers behave the way they do, marketers can target consumers more effectively.

Social Media 90%
Writing 100%
Graphic Design 70%
HTML/CSS 85%